Introduction

This Privacy Policy explains how Annalemma Labs and SweatLab AI (collectively, "we", "us", or "our") collect, use, retain, and disclose personal and non‑personal information from individuals who visit our brand website (annalemmalabs.com) and our research site (sweatlab.ai). We recognize the importance of protecting privacy and aim to be transparent about our data practices. This policy covers information collected through our Sweat Insights app web flow at sweatlab.ai and general browsing on our sites, including our e‑commerce store at annalemmalabs.com.

Scope

This Privacy Policy applies to:

• The Annalemma Labs brand website (annalemmalabs.com), which focuses on product and marketing communications.
• The SweatLab AI research site (sweatlab.ai), which supports data collection for research and analytics purposes.

Information We Collect

1. Purchase Information (E‑commerce)

For purchases made through our e‑commerce store, we collect necessary order information such as billing and shipping details, transaction records, and payment confirmations to process and deliver your orders.

2. Contact Information (Marketing)

We may use your contact information to communicate with you about our products, services, or company updates. This can include newsletters, promotional offers, product announcements, event invitations, and other relevant marketing materials.

When you RSVP or register for an event, we may collect your name, email address, and other contact details to confirm your participation, provide event updates, or follow up afterward with related information.

You can unsubscribe or opt out of marketing communications at any time by following the instructions included in our emails or contacting us directly.

3. Research Data (Sweat Insights)

By entering the Sweat Insights portal, you consent to voluntarily participating in research by Annalemma Labs. We may collect anonymized data such as images of non-identifiable materials, demographic information (such as age range, activity type, or optional descriptors). This information is used only for research and product development, is stored separately from personal identifiers such as names or email addresses, and is never sold. Participation is voluntary and may be withdrawn anytime via privacy@annalemmalabs.com.

4. Technical and Usage Data

We may automatically collect limited technical information such as browser type, operating system, IP address, and usage statistics through cookies or similar technologies for site functionality and performance measurement.

How We Use Information

We use the information we collect to:

• Process transactions and deliver purchased products.
• Provide and improve our services, products, and research programs.
• Send marketing or product-related communications, and to provide event confirmations and updates.
• Analyze anonymized data to improve product and research outcomes.
• Comply with legal obligations.

We do not sell personal information.

Cookies and Tracking

We use essential cookies for functionality. If we introduce analytics or marketing cookies in the future, we will update this policy and provide users with options to consent.

Data Sharing and Third Parties

We may share limited data with trusted third-party service providers, including payment processors and fulfillment partners, who help us operate our e-commerce transactions, websites, marketing, or research functions. These providers are contractually bound to handle data securely and only for the purposes of providing their services.

Data Retention

• Marketing Data: Retained as long as necessary for ongoing communication and deleted or anonymized within three years of last contact.
• Research Data: Retained for up to two years for analysis and then anonymized or aggregated.
• Technical Logs: Retained for up to one year for security and troubleshooting.

Security

We implement reasonable administrative, technical, and physical safeguards to protect data from unauthorized access, alteration, or disclosure.

Your Rights

Depending on your location, you may have the right to:

• Request access to or deletion of your data.
• Opt out of marketing communications.
• Limit use of sensitive personal information.

To exercise these rights, contact us at privacy@annalemmalabs.com.

Changes to This Policy

We may update this policy periodically. Any significant changes will be posted on this page with a new effective date.

Contact

For questions or concerns about this Privacy Policy or our data practices, please contact:

Annalemma Labs, Inc.
Attn: Privacy Officer
Email: privacy@annalemmalabs.com